Product photos are the unsung heroes of the digital marketplace, conveying more than just visual appeal. They have the uncanny ability to tell a story, elicit emotions, and compel actions in a single frame. As the saying goes, "a picture is worth a thousand words," and when it comes to showcasing products, this couldn't be truer. Zac got his start in photography with product photos. Working almost exclusively in the vape industry at first, he built a following of over 7000 and worked with 40+ vape brands including Stlth, Hellvape, Dotmod and a plethora of vape liquid brands. Unfortunately due to government advertising regulations he had to move elsewhere in his photography journey, carrying the knowledge he learned along the way with him. In a world driven by e-commerce, where consumers rely heavily on visual cues to make purchasing decisions, product photos have become the gateway to success.